People don’t buy what you do; they buy why you do it. EIGHT started with a simple mission; to create a business that mixes business and pleasure. This is what great events do. We attend an event because they are productive, they are hard work, but they are also great fun. This is allowed. You are allowed to enjoy your work.
EIGHT was formed out of a firm belief that this is what business should be like; that if you love what you do, you will be good at it, and it will be good for everyone.
Like an event, EIGHT was built around connections; a club mentality. Our first followers were our clients, our network of stakeholders then formed the rest of The Club; adding value through their own intelligence and creativity. Stakeholders are clients, and clients are stakeholders. We’re still on the look out for new members.
So why EIGHT? Because we like circles but we also like connections. Because EIGHT is a lucky number and we’re the lucky ones; we like what we do. EIGHT isn’t just a number to us; it’s a club, a network, and a promise.
(Pictured right: George Turner (6), his take on the brand!)