Its time for a new solution … a creative one

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At last I slept. After much agonising and contemplating I finally had that ‘eureka’ moment. Not mine – I’m a perennial plunderer of other people’s ideas – but one that for me finally settles my unsettled mind on the subject of ROI, and which I hope will cast a different...

PCMA Convening Leaders: A Love Letter

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I was recently doing some work for a client of EIGHT PR & Marketing, Lime Venue Portfolio. They are becoming fanatic about advocating the very best events; of expecting and delivering more, creating amazing experiences and doing genuinely fine work. It’s deeply infectious,...

Beware the Silent Majority

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I’ve got into the habit of reading journalists as much as I read publications, and there is a rather excellent correspondent for us strange breed that love and consume all things related to Cricket. His name is Ed Smith and among other things, he commentates for the iconic Test...

We’re Getting Right Out of Our Boxes …

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Us marketing folk have a new phrase to use in cocktail bars and dinner parties, ‘Post-Demographic Consumerism’ (try saying that after your third long island iced tea). What does it mean? Basically consumers (you, me, us) have stopped doing what we’re supposed to be doing. We are...

If You Want to Create Emotion Tell a Story

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We all got the memo, us marketing folks decided en masse to become story tellers as well as marketers over night. I have to say at the outset I’m 100% behind this, even though it sounds like ‘the usual marketing tosh’ that our industry is often criticised for. Why? In our sector...