We’re Getting Right Out of Our Boxes …

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Us marketing folk have a new phrase to use in cocktail bars and dinner parties, ‘Post-Demographic Consumerism’ (try saying that after your third long island iced tea). What does it mean? Basically consumers (you, me, us) have stopped doing what we’re supposed to be doing. We are...

If You Want to Create Emotion Tell a Story

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We all got the memo, us marketing folks decided en masse to become story tellers as well as marketers over night. I have to say at the outset I’m 100% behind this, even though it sounds like ‘the usual marketing tosh’ that our industry is often criticised for. Why? In our sector...